B&A Rebranding

B&A had previously established branding designed back in 2008, but wanted to update it to a modern aesthetic but keep the same logo. It was desired that the spirit of their logo: bold, friendly, and professional, be transferred to the new look. The new look was designed to be clearer with more white space to breathe.

I took the inspiration from their land planning process – mapping, spacing, organizing, patterns in mapping, and using basic geomatic shapes to represent B&A each services. The layout uses the grip system and playful images arranged with more white space to feel the flow.