This project involved creating a cohesive visual identity and digital experience for Play by Play, a virtual SaaS energy conference hosted on ON24.
My goal was to create a cohesive visual identity that reflects the energy and collaborative spirit of the event while appealing to a broad audience of designers, strategists, and thinkers.
This isometric illustration was created to visually represent the ecosystem of an innovation hub within the energy sector. The goal was to communicate a complex network of business functions—such as deal evaluation, ESG, asset optimization, and energy evolution—using a clear, engaging, and cohesive visual language.